Lateral Thinking: An Approach to Creativity

Achieving Insight through ‘Lateral Thinking’

When a person thinks of “lateral thinking,” one name may come to mind: Edward de Bono.

In the 1960s, in the era before books of popular psychology began to dominate, De Bono remained one of the first psychologists to have his ideas reach a mainstream audience. In his books such as “The Use of Lateral Thinking” and the simply titled “Lateral Thinking,” De Bono introduced to the public a new way of thinking about problems and dilemmas.

His approach to creativity and problem solving remains influential to this day.

Lateral Thinking: An Approach to Creativity

Albert Einstein was arguably a lateral thinker. In his early 20s, he worked as a patent clerk in Switzerland. Between filing patents, Einstein, a notorious daydreamer, would often think about things like how gravity works and atoms. Centuries before, Isaac Newton has published his equations for gravity, describing it as an attractive force. Although Newton’s work was a huge leap forward, it was not complete. It wasn’t until Einstein that we achieved a fuller understanding of the nature of gravity.

How did Einstein, an unknown, young patent clerk, revolutionize our understanding of the force of gravity?

He did it by “thinking outside of the box,” which is a simple, yet workable definition for lateral thinking. Many physicists simply took Newton’s description of gravity for granted, and scientists felt the issue had more or less been solved . . . until Einstein.

More specifically, however, lateral thinking can be described as “. . . a process that enables us to restructure our patterns, to open up our mind and avoid thinking in clichéd, set ways.” In other words, our minds are constantly looking for patterns. And although these patterns remain helpful, they may not always lead to new insights, or so De Bono argues.

In his work, De Bono contrasted lateral thinking with “vertical thinking,” or, how we normally approach a problem. As pointed out by Tom Bowdon, vertical thinking remains a useful tool, especially in classical problems of logic, but vertical thinking may be emphasized too much. He writes:

Our culture in general, but in particular our education system, emphasizes the use of logic by which one correct statement proceeds to the next one, and finally to the “right” solution. This type of vertical thinking is good most of the time, but when we have a particularly difficult situation it may not give us the leap forward we need.

In other words, when you want to think through a problem in a series of steps, use vertical thinking. When you want to gain a new insight or look at a problem in a new way, use lateral thinking.

Steps to Lateral Thinking

De Bono did not simply talk abstractly about different ways of thinking . . . he actually laid a foundation down as to how to do it—a series of practical steps, if you will. As summarized by Bowdon, below are a few “techniques of creative thinkers.”

• Brainstorming. A lot has been written about how to brainstorm effectively. Whether you write your ideas down, make a list, draw pictures or flowcharts, brainstorming remains an effective tool.

• Quotas. Set a specific number of new ideas you would like to generate. This forces you to think laterally.

• Challenging assumptions. This remains a good exercise in seeing a problem in a new way.

• Analogies. Identifying what something is like can help you identify what something is not.

• Generating alternatives. Generating alternatives may provide new opportunities to see things in a new light.

Impact of Lateral Thinking

De Bono’s work remains impactful in several ways. First, it challenges us to change our thinking in order to gain new insights. Although traditional thinking, vertical thinking, can be useful, it is only through lateral thinking, as De Bono argues, where we gain new insights. Also, by providing a number of specific steps, De Soto moves out of the realm of abstraction into the realm of practical reality. The steps he provides can be thought of as lateral thinking tools. Finally, whether at work, at home or elsewhere, De Bono’s lateral thinking can be applied to help us find new ways of solving problems.

Brooke Lamberti

Brooke Lamberti is a content writer based out of Scranton, Pennsylvania. She received a Bachelor of Science in Psychology from Marywood University, and has prior career experience working in social work and domestic violence advocacy. She has a passion for writing and helping others.

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